Clean label baking is on the rise – product development guide

The pandemic inspired millions of Americans to dive into baked goods both homemade and packaged. And clean label ingredients, already sweeping the market, are leading the charge.

April 6, 2021

1 Min Read

The explosion in sales of bakes goods during the pandemic brought about tremendous opportunity for clean-label ingredients in the market. Consumers searching for both home baking ingredients and traditional packaged goods have been demanding simple, easy-to-understand ingredients derived from real food sources, not high-fructose corn syrup or hard-to-pronounce preservatives.

Baked goods sales increased by a whopping 24% in 2020 according to Packaged Facts, and demand is expected to continue to be strong for the next several years at least. And with the popularity of natural, whole food ingredients and even grain-free and gluten-free options with consumers, the opportunity for manufacturers has never been greater.

Download the latest product development guide to learn more about the latest innovations in clean-label, high quality ingredients available for home baking and packaged good brands. 

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