Consumers saying ‘Yes, and’ to dairy in all its forms – white paper

Consumers are rediscovering the versatility and value in dairy. Certain claims and product features, including sustainability and inclusion of plant-based ingredients, may be driving new product potential.

April 17, 2024

1 Min Read
Consumers saying ‘Yes, and’ to dairy in all its forms

Traditional, disruptive, nutritious, indulgent. Today's broader dairy category — including plant-based alternatives — has something for everyone. And consumers are taking notice. Get the scoop on its rich potential in this latest report.

  • Three key trends where traditional dairy delivers

  • Top claims driving plant-based purchases

  • Dairy's dominant role in packaged goods

  • How the industry is addressing sustainability

Download our Insights Report, “Re-discovering dairy”

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