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Food & Beverage Insider frequently asked questions
FAQ for Food & Beverage Insider

About Food & Beverage Insider

What does Food & Beverage Insider cover?

Food & Beverage Insider is a business-to-business (B2B) media brand that focuses on product development, formulation and sourcing of natural consumer packaged goods that are sold to primarily North American consumers. The content covered in Food & Beverage Insider includes information about ingredients, technologies, clinical studies, formulation, regulation and packaging that support the creation of healthy, natural and better-for-you foods and beverages. Food & Beverage Insider covers the evolving category of functional foods and beverages, which offer an additional health benefit beyond the traditional nutritional value. We cover a range of categories and health conditions, including plant-based, sweeteners, protein, colors, flavors, sustainability, food technology, snacks, ethical dairy and meat, microbiome and more. As an official content partner of the SupplySide West/Food ingredient North America (FiNA) trade show, Food & Beverage Insider connects ingredient buyers with suppliers in the health and nutrition marketplace. 

Who reads Food & Beverage Insider?

Our readers work in the healthy, natural and better-for-you food and beverage industry and are committed to ethical, transparent, sustainable and healthy products. Our highest readership is among formulators, marketers, c-suite executives and purchasing professionals at food and beverage brands. Readers also include professionals at co-packing organizations, food testing facilities, ingredient/component supplier companies and consultants that serve the food and beverage industry. For an in-depth view of our audience, review the homepage of our Solutions site at solutions.foodbeverageinsider.com.

Who advertises in Food & Beverage Insider?

Our advertisers are companies that want to connect primarily with the North American food and beverage industry. These types of businesses include ingredient/component suppliers, co-packers, consultants, food testing laboratories, law firms, packaging suppliers and more. 

Who are the people behind Food & Beverage Insider?

The content, sales, marketing and operations staff is comprised of industry veterans who have been involved in the food and beverage industry, bringing cutting-edge formulation and up-to-date industry trend reporting, for many decades. Alongside decades of industry experience, our team has many years in B2B content strategy and development, marketing and news reporting.

The team at Food & Beverage Insider does more than cover the industry. We pride ourselves on being in the industry, serving on boards, speaking at industry events and promoting healthy foods and beverages in our professional and personal lives.

See the faces behind the brand on our Solutions site: solutions.foodbeverageinsider.com/contact.

Advertising

How do I contact sales?

If you know your account representative, you can find their contact information on our Solutions site: solutions.foodbeverageinsider.com/contact. If you do not know who your account representative is, you can connect with Ioana Neacsu, vice president of sales, at [email protected]

What advertising options are available?

You can see our list of advertising opportunities on our Solutions site: 2024 Opportunities - Food & Beverage Insider Solutions (foodbeverageinsider.com)

How much does it cost to advertise?

You can see our ad units and rates on our Solutions site: 2024 Ad Units & Rates - Food & Beverage Insider Solutions (foodbeverageinsider.com)

Informa brands

How are Food & Beverage Insider and SupplySide West/Food ingredients North America related? 

The SupplySide West/Food ingredient North America (FiNA) trade show is hosted by Informa Markets. Food & Beverage Insider and its sister media brand Natural Products Insider are published by Informa Markets and are the official media partners of SupplySide trade shows. The SupplySide trade shows and the media brands Food & Beverage Insider and Natural Products Insider are powered by the same content, sales, marketing and operations teams. All these brands focus on product development of consumer-packaged goods sold to primarily North American consumers. 

How are Food & Beverage Insider and Natural Products Insider related?

Food & Beverage Insider and Natural Products Insider are published by Informa Markets and are the official media partners of the SupplySide West/Food ingredient North America (FiNA) trade show. Food & Beverage Insider’s coverage focuses on product development of healthy, natural and better-for-you foods and beverages for North American consumers, while Natural Products Insider focuses on product development of supplements for North American consumers. Food & Beverage Insider, Natural Products Insider and the SupplySide trade shows are powered by the same content, sales, marketing and operations teams. These brands focus on product development of consumer-packaged goods sold to North American consumers. 

How are Food & Beverage Insider and New Hope related?

Food & Beverage Insider and New Hope are published by Informa Markets. Food & Beverage Insider and its related SupplySide West/Food ingredient North America (FiNA) trade show focus on product development of natural products sold to primarily North American consumers. Newhope.com and its related Natural Product Expo West and Natural Products Expo East trade shows focus on marketing, distribution and selling of natural products to North American consumers. Food & Beverage Insider and New Hope are highly collaborative businesses, but they do not share the same content, sales, marketing or operations teams.

How are Food & Beverage Insider and Food ingredients (Fi) related?

Food & Beverage Insider and Food ingredients (Fi) are owned by Informa Markets. Food & Beverage Insider and its related SupplySide West/Food ingredient North America (FiNA) trade shows focus on product development of natural products sold to primarily North American consumers. SupplySide West and FiNA are co-located events, both featuring a global range of ingredient suppliers and distributors to source ingredients and services for the supplement (SupplySide West) and food and beverage (FiNA) consumer-packaged food industries.

Fi hosts 10 global exhibitions, including FiNA, Fi Europe, Fi Asia, Fi South America and more, enabling the global food and beverage community to connect, learn, network and do business through a series of online and in-person events. The media brand Fi Global Insights provides in-depth and insightful analysis about the latest ingredient innovations, R&D breakthroughs, processing techniques, regulatory developments and sustainable sourcing strategies for the global food and beverage industry. Food & Beverage Insider and Fi are highly collaborative businesses, but they do not share the same content, sales, marketing or operations teams.

My account

Why should I create an account on the Food & Beverage Insider website?

Registering on Food & Beverage Insider is free and easy, and it allows you to build a more meaningful and interactive relationship with our content. Registration provides access to exclusive content on the site, including reports, digital magazines, webinars, white papers and more. When you create an account, Food & Beverage Insider can collect information about your interests and preferences, which allows us to recommend content that is relevant to you. An account on Food & Beverage Insider means you also get access to the full spectrum of content on naturalproductsinsider.com and newhope.com. This single sign-on experience allows you to tap into multiple sites that help businesses in the natural products industry. 

How do I create an account?

To create an account, click on the “Register Now” link in the top right corner of the homepage at foodbeverageinsider.com. Fill out your information and follow the prompts to complete the registration process.

How do I download content?

To download content from Food & Beverage Insider, you must be registered. Please navigate to the “Register” button, or if you have already created an account, navigate to the “Sign In” button. Both are located at the top of the homepage at foodbeverageinsider.com. Unless you clear your cache or cookies, once you are signed in, you should always be signed into Food & Beverage Insider. 

How do I log into my account?

To log into your account, click the “Log In” link in the top right corner of the homepage at foodbeverageinsider.com, enter the business email address that you used to create your account and follow the prompts to complete the login process.
Upon successful registration on our website, your login session will persist until you manually log off or clear your browser history. If you need to log back in, simply click the "Log In" option located at the top right corner of the page.

If you previously logged in using your social media credentials, kindly select the corresponding platform, and a popup will appear, prompting you to log in.

For those who registered using their email, please enter your registered email address and click "SEND VERIFICATION CODE." Subsequently, you will receive a six-digit verification code that must be entered into the designated text box. After entering the code, remember to click "VERIFY."

Please be mindful that you have a three-minute window to complete the verification process before the request times out. The verification code will originate from the email address '[email protected]'.

Should you encounter any difficulties with the login procedure, feel free to reach out to Informa Support at [email protected]. Our team will be glad to assist you promptly.

How do I update my account information or change my password? 

To update your account information or change your password, first make sure that you are logged into your account. Click on the arrow next to your name in the top right corner of the homepage at foodbeverageinsider.com. Select “Edit Profile” and follow the prompts to edit your account details.

Why am I being asked to register to view a piece of content?

Registration is free and easy, and it allows us to provide a better experience for our readers and strengthen our advertising proposition with a more targeted approach. By collecting information about our users’ interests and preferences, we can provide more relevant content. It helps us determine what content is popular with different industry members and what content needs improvement. Your registration will also help us to improve the site’s overall user experience. If you do not want to register, you can still view excellent content on our site. However, you will not be able to access all our premium content.
How do I sign up for the weekly Food & Beverage Insider newsletter?

To sign up for our newsletter, simply scroll to the bottom of the homepage at foodbeverageinsider.com and click “GO” under the call to “Sign up for the Food & Beverage Insider newsletter.”

Content

How do I give feedback on or submit a correction for the content of an article?

Our content team loves to hear your feedback. Please contact our content director Audarshia Townsend at [email protected] or senior editorial content director Cassie Smith at [email protected]

How can I contribute content to Food & Beverage Insider?

While Food & Beverage Insider does not accept unsolicited article submissions, we are interested in educational, non-promotional content. If you would like to propose a specific topic to address in an article submission or have new formulation knowledge to share, please contact our content director Audarshia Townsend at [email protected] or senior editorial content director Cassie Smith at [email protected]

Where can I access your content calendar?

You can view our content calendar on our Solutions site at: 2024 Content Calendar - Food & Beverage Insider Solutions (foodbeverageinsider.com)

What does it mean when a piece of content is labeled as “paid content” or “sponsored content”?

Content labeled “PAID CONTENT” has been created by or in partnership with a sponsoring company or organization. Each sponsor tied to a paid piece of content is clearly indicated. Much of our paid content is custom created in partnership with our content marketing team. Some content is published behind a registration gate, allowing Food & Beverage Insider to share information about the readers of that piece of content with our sponsors. All content provided by Food & Beverage Insider is designed to help businesses in the healthy, natural and better-for-you foods and beverages industry create better, more efficacious and sustainable products, and we take pride in the quality of content we provide in partnership with our sponsors.