August 16, 2022
Sponsored by MicroThermics
Functional beverages are becoming profoundly mainstream! This market segment is rapidly growing with sports drinks, smoothies, plant-based drinks, creamy drinks, teas, and more! They promise the consumer better memory, more energy, and better health all around. Drinks containing Adaptogens or Cannabinoids promise to be some of the most popular and effective. The leaders in this growing market will have the most "best tasting" and effective products. However, the market will be soured for those lagging behind or with lost or missing functionalities. The most successful & effective functional beverages integrate production style pasteurization and sterilization (HTST/UHT) processes into their R&D. This guarantees their product tastes & feels right and has the effect their customer desires. Learn about these processes, how to select the right one, and how to use them in your R&D to make products that earn loyal customers and capture the market.
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