The strategic alliance is effective immediately and pairs the strength of PepsiCo’s vast distribution network with Bang, third-largest brand in the energy category. This is the second major energy drink transaction completed by PepsiCo in less than two months. On March 11, PepsiCo announed it would acquire Rockstar for $3.85 billion, further bolseting its footprint in the energy drinks category.
According to Kirk Tanner, CEO, PepsiCo Beverages North America, the alliance plays a central role in PepsiCo’s overall energy-beverage strategy and enables the company to significantly accelerate the distribution of Bang Energy to meet rising consumer demand.
The Bang Energy brand was introduced in 2012 and is carried in more than 200,000 outlets in the United States with products designed to provide functional benefits to the next generation of energy consumers. “Bang is committed to serving zero-calorie, highly effective innovation and exceeding our consumers' expectations. When it comes to the category, we have invented the future by reinventing the game,” said Bang Energy CEO Jack Owoc.