Givaudan to acquire DDW, The Color House

Givaudan has reached an agreement to acquire DDW, The Color House. Terms of the deal, expected to close by end of year, were not disclosed.

Judie Bizzozero, Content Director

October 12, 2021

1 Min Read
natural colors

The acquisition is part of Givaudan’s 2025 strategy to expand the portfolio of its global Tate & Wellbeing business. The deal will strengthen Givaudan’s position as a global leader in natural colors, enhancing its ability to create “Feel Good” food experiences through its extensive portfolio of taste and sense solutions.

Headquartered in Louisville, Kentucky, privately-held DDW has 12 manufacturing facilities around the world and employs 315. Founded in 1865, the company has developed a strong market position from its origins in the brewing industry through its market leading capabilities in caramel colors and for the last 20 years having a strong focus on natural colors for the food and beverage industry.

Commenting on the deal, Louie D’Amico, president of Taste & Wellbeing at Givaudan, said: “I am excited about the opportunity to bring together the strong heritage and capabilities of DDW in natural colors with Givaudan’s expanded portfolio, which is fully in line with our 2025 strategy. The combination of both companies will enable us to become a global leader in natural colors and strengthen our ability to create with our customers multi-sensorial food experiences consumers love. We look forward to welcoming the DDW employees to the Givaudan family.”

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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