Natural colors for great tasting natural products – product development guideNatural colors for great tasting natural products – product development guide
Natural colors have become more and more in demand as brands realize the importance of coloring and its impact on taste in the formulation of natural products.
February 11, 2022
For many years, natural coloring had a negative effect on consumer purchasing decisions because the colors were often bland and not as vibrant as their synthetic counterparts. Indeed, the impact of color on taste has been well-known to formulators for years, whether consumers realize it or not.
Now, the natural coloring market is poised for CAGR of 3.1% for the next several years in the wake of health risks with synthetic dyes being discovered while vibrancy and formulation technologies have significantly improved along with consumers looking to brands that prioritize clean-label ingredients through and through. And the best suppliers of these natural colors are up to the challenge with transparent and sustainable sourcing along with the formulation expertise to support brands.
Download the latest product development guide to see how natural colors are supporting the natural products and food and beverage industries with vibrant hues that are safe and healthy and meet the growing demand for clean-label shoppers.
You May Also Like
New US strategy seeks to curb 66 million tons of food wasteDec 07, 2023
Organic and sustainable: New benchmarks for product development – product development guideDec 05, 2023
‘Future food leaders,’ others get a taste of industry’s hottest trends at Fi EuropeDec 07, 2023
Experts declare 'fermentation' a top F&B trend for 2023 and beyondDec 06, 2023