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Symrise to acquire Giraffe Foods

Symrise AG is acquiring Giraffe Foods Inc., a Canada-based producer of customized sauces, dips, dressings, syrups and beverage concentrates in the home meal replacement, foodservice and retail markets, from private investment firm Graham Partners and the founding Powell family.

Judie Bizzozero

December 8, 2021

1 Min Read
Assortment of condiments and sauces

The acquisition strengthens Symrise’s Flavor & Nutrition segment market position and capabilities in North America. Moving further down the value chain will facilitate access to and further develop new capabilities, including advanced food science and culinary expertise, proprietary recipes as well as new and sustainable packaging formats.

As part of the transaction expected to be complete by end of year, Symrise will acquire the existing two production facilities and one warehousing site and integrate the approximately 250 employees of Giraffe Foods. Terms of the deal were not disclosed.

“We consider this acquisition as a strategic opportunity to expand our portfolio into the highly attractive market for customized flavor and taste enhancement solutions,” said Jean-Yves Parisot, Ph.D., president, Flavor & Nutrition, Symrise AG. “By combining Symrise’s Flavor & Nutrition expertise with Giraffe Food’s custom formulation capabilities, we aim to become a leader in integrated taste solutions in North America to always better serve our customers. The acquisition of Giraffe Foods supports our well established Symrise businesses in the region and will enlarge our value proposition in Taste, Nutrition and Health.”

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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