Symrise unveils Top 10 flavor trend for 2020

Symrise North American released its Top 10 flavor trend for 2020 and beyond that are based on months of extensive research including interviews with trendsetting chefs and bartenders around the world, among other immersive food and beverage explorations.

Judie Bizzozero, Content Director

April 30, 2020

1 Min Read
2020 flavor trends

Food and beverage trends emerge from a combination of factors ranging from menu trends to nutrition research to sustainability demand, all of which can combine to drive the food and beverage industry forward.  With the rapid escalation of the COVID-19 pandemic, Symrise noted a trend of returning to simplicity, comfort food, and value making an impact on consumer behavior.

Top 10 flavor trends for 2020 include:

  1. Tea Inside

  2. Next-Gen Adaptogens

  3. Drink to Your Health

  4. Fruit Gets Funky

  5. Nature Added

  6. Spice & Salt Meets Sweet

  7. Incredible Spreadables

  8. Prime Classics

  9. Next Wave Asian

  10. Global Horizons 2020

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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