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Taste will always drive food and beverage purchases, and in the hashtag era, how food looks can be nearly as important. As consumers continue to place emphasis on personal health—a trend only exacerbated by COVID-19—it becomes increasingly vital that taste and appearance be achieved by simple, natural and recognizable ingredients. Explore the latest in natural colors and flavors, from trending ingredients to new technologies, helping drive the clean label movement.
September 30, 2020
Takeaways for Your Business:
FMCG Gurus research found 69% of consumers say it is important that food and drink is 100% natural.
Consumer interest in cleaner, more natural food is on the rise as a result of the COVID-19 pandemic.
Innovation allows brands to overcome inherent formulation challenges in natural colors and flavors.
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