Sponsored By

Functional beverage bootcamp

This webinar discusses the functional beverage market; opportunities in booming condition-specific categories, such as brain health and immunity; and formulating with and sourcing natural functional ingredients, such as botanicals, adaptogens, proteins and natural colors.

Judie Bizzozero

May 20, 2021

Rising consumer awareness of the long-term benefits of health and wellness is driving innovation and market opportunity in the functional beverage category, which is expected to reach US$208.13 billion by 2024, according to Research and Markets. This educational offering will cover the functional beverage market; opportunities in booming condition-specific categories, such as brain health and immunity; and formulating with and sourcing natural functional ingredients, such as botanicals, adaptogens, proteins and natural colors.

This webinar will cover:

  • The current and future state of the global functional beverage market

  • Factors driving product innovation and opportunities in five booming categories: brain health, immunity, gut health, weight management and heart health

  • Considerations for formulating with functional ingredients, such as botanicals, adaptogens, proteins, natural colors, flavors and more, as well as discussion of supply chain in terms of pros and cons of outsourcing

  • CPG roundtable focused on how they are navigating unprecedented turmoil caused by COVID-19 and how it’s affected future product development, acceleration or deceleration

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

Subscribe and receive the latest insights on the healthy food and beverage industry.
Join 30,000+ members. Yes, it's completely free.

You May Also Like