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Raising the Bar(s): Innovation in the Cereal and Bar Market

Learn about the latest ingredients, formats and formulation strategies redefining the cereal and bar market.

Alex Smolokoff

March 17, 2022

Cereals and bars may be an old mainstay in the natural food world, but that doesn’t mean you can’t teach an old dog new tricks. Today’s products are recreating what the category can do; think pre- and probiotic bars, grain-free cereals and the proliferation of savory products into the market. This webinar will highlight the latest ingredients, formats and formulation strategies redefining the category.

About the Author(s)

Alex Smolokoff

Editorial coordinator, Informa

After a career in sportswriting, Alex Smolokoff was on the editorial team at Informa Markets from December 2018 through spring of 2022, working on Food & Beverage Insider. In his free time, he enjoys watching his hometown Boston sports teams.   

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