Trends and insights in consumer attitudes driving plant-based meat alternatives – webinar

Join NEXT Data & Insights and Cargill for a dive into what's driving growth in plant-based meat alternatives, plus learn about strategies for meeting innovative formulation challenges.

August 10, 2022

2 Min Read
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Plant-based foods are all the buzz, from natural and health foods world to fast-food drive-through windows. In this webinar, we’ll focus on the meat-alternative space, offering plenty of insights into the consumers propelling the category forward and their hefty expectations.

We’ll kick off the presentation with a deep dive into Next Data & Insights' extensive understanding of the plant-based consumer, then preview new research from Cargill that sheds additional light on consumer expectations for the rapidly evolving plant-based, meat-alternative category. You’ll walk away with a clearer picture of who’s buying these products, what they want, and where this dynamic category is headed next.


  • Gain a deeper understanding of today’s plant-based consumer.

  • Preview new, proprietary research from Cargill laser-focused on the rapidly evolving plant-based meat alternatives category.

  • Leverage these learnings to boost the appeal of your plant-based meat-alternative offerings.


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Nancy Coulter-Parker, Content Marketing Director, Informa Markets


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Amanda Hartt, Lead Market Analyst, New Hope Data & Insights, Informa Markets

Amanda is responsible for supporting research, intelligence and insights for the health, wellness and natural products industry. She is a research professional with more than 10 years of experience in the fields of consulting and food systems analyses.

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Bret Barhoover, Senior Marketing Manager, Cargill

As a Senior Marketing Manager at Cargill, Bret Barhoover is responsible for leading the company’s nutrition, plant-based and meat-alternative development efforts, building customer relationships and working closely with sales and marketing teams to grow the business. Barhoover has over 10 years of leadership experience in the food industry, with a focus on marketing, business development, management, operations and research. Before taking his current role, Barhoover spent a decade at General Mills, leading teams in a variety of roles across the company’s Meals, Soup and Snacks businesses. He holds a master’s degree in business administration from Indiana University’s Kelley School of Business and a bachelor’s degree from Miami University. 

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