Upcycled foods set to shine in 2022

Consumer concerns over sustainability are poised to fuel demand for upcycled food and beverages in 2022, according to market research firm Ecovia Intelligence.

Judie Bizzozero, Content Director

January 13, 2022

3 Min Read
Upcycled foods

According to Ecovia Intelligence, consumers are attracted to upcycled foods as they become more aware of the impacts of food losses and waste. In the U.S., more than 6 billion pounds of produce is unharvested or unsold for aesthetic reasons. About 28% of agricultural land goes to food that is never eaten, whilst food waste & loss generate 4% of greenhouse gases in the U.S. alone.

New product launches and standards are making upcycled foods more visible. The Upcycled Food Association (UFA) launched the first certification scheme for upcycled ingredients and foods a year ago. Many new certified products are coming into the market this year. Certified products carry the UFA Upcycled Certified logo; ReGrained, TakeTwo Foods, Imperfect Foods, CometBio and Pulp Pantry are some of the early adopters.

Natural food retailers are attracted to upcycled foods. MOM’s Organic Market started having a dedicated section for upcycled foods in its stores in September. It operates 21 natural food shops in the U.S.; its’ upcycled product range includes beverages, snacks and cosmetics.

There is also greater investment into upcycled foods. Initially, upcycled foods were launched by small operators. In the last 18 months, large companies including Barry Callebaut, Dole, Mondelez Foods, Del Monte and Target have invested in upcycled products. The international chocolate firm Barry Callebaut has launched the Cabosse Naturals ingredients range. The ingredients are made by upcycling cacao fruit which would otherwise be discarded. Cabosse Naturals received the Sustainable Ingredient award at the 2021 Sustainable Food Awards for this innovation.

Dole, the fresh produce giant, is investing in upcycling programs in Asia. In Thailand, it is repurposing 80% of unwanted fruit to make snacks and packaging. In the Philippines, Dole has partnered with the start-up Ananas Anam to convert pineapple leaves into the vegan leather Piñatex. In October, it partnered with the Singaporean government to set up Dole Specialty Ingredients; the aim of the new enterprise is to create high-value products from waste streams. These initiatives are part of Dole’s goal to eliminate food waste and petroleum-based packaging by 2025.

The upcycling trend is also taking off in other parts of the world. The Australian company Seeweedery is making cooking oil from prawn shells and seaweed-based vinegar. Also in Australia, I Am Grounded snack bars are made from upcycled coffee fruit. In New Zealand, the start-up Lilo desserts is using unwanted fruits in its range of plant-based cheesecakes.

The Japanese company Keishindo Yuji Mitsuda recently launched sustainable shrimp crackers, made from shrimp heads and udon noodle scraps. In South Korea, RE:Harvest has developed a flour alternative from beer and sikhye byproducts. The Californian company Barnana is sourcing unwanted bananas and plantains from over 1,500 organic farmers in Ecuador to make snacks. Arla Foods is upcycling papaya waste from Ethiopian producers to produce nutrition bars.

Upcycled foods have also captured the attention of the financial community, with startups receiving investment. Rind Foods received $ 6.1 million investment in June 2021. The New York-based company makes dried fruit snacks with their peels. The company states it saves over 120,000 pounds of fruit peels going to landfill each year. The Danish start-up Kaffe Bueno received over USD$1.2 million seed funding just over a year ago. The capital will be used to increase production of upcycled flour from spent coffee grounds.

Danone NA recently announced its Two Good yoghurt has become a$200 million brand. Launched in January 2019, the Greek yoghurt uses 100% verified rescued lemons and pumpkins and is stevia sweetened. Danone NA has also partnered with food rescue organizations to address food insecurity.

As noted by Ecovia Intelligence, 2022 is expected to be the year that upcycled foods make their mark. Consumers are turning to upcycled foods as they become aware of the environmental and economic impacts of food waste and losses. Food producers are investing in upcycled foods as they help them achieve their sustainability goals. By creating high-value items using waste, upcycling also helps the food industry make the transition towards a circular economy.

The Upcycled Food Association be part of the 2022 Sustainable Foods Summit, hosted online on Jan. 24-27, 2022.

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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