Todays consumers are increasingly mindful of their sodium intake, even as they demand the great taste and functionality salt provides. Brand holders are meeting the challenge, reducing sodium levels in many of the products salt-loving Americans eat every day.

June 20, 2017

1 Min Read

Sodium is found naturally in a variety of foods such as milk, meat and shellfish; however, most dietary sodium is found in processed foods and restaurant meals. More than 40 percent of sodium intake comes from 10 types of foods, including cold cuts, pizza, soup and savory snacks. With global health organizations and scientific bodies urging consumers to decrease daily sodium consumption, several key food industry leaders are taking proactive measures to implement reduced sodium initiatives.

Takeaways for Your Business

  • 95% of U.S. households consume salty snacks, with 94% of Americans snacking at least once per day.

  • Nestlé USA, General Mills, Mars and Unilever are among the market leaders voluntarily reducing sodium levels.

  • Salt alternatives, additives and unique salt varieties may aid a brands sodium reduction efforts.

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