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Formulation

Winning in Children's Product DevelopmentWinning in Children's Product Development

Learn formulation tips for achieving success among younger consumers.

Sandy Almendarez

November 9, 2021

Formulating for children’s palates can be difficult on its own. Factor in parents’ demands for natural options that are free from unhealthy ingredients, and also add nutrients such as vitamins, minerals, protein and fat that help kids grow to their fullest potential, and food and beverage brands have plenty of challenges and opportunity in this sector. This webinar will offer formulation tips and discussions on how to best achieve success among younger consumers.

This session will cover:

The current market and white spaces for children’s nutrition products, addressing how the pandemic has shifted children’s eating habits
Formulation techniques to get healthy nutrients to children in appealing and kid-friendly ways
Brand success stories and challenges as they produce healthy foods and beverages for children.

About the Author(s)

Sandy Almendarez

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

See more from Sandy Almendarez

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