Winning in Children's Product Development

Learn formulation tips for achieving success among younger consumers.

Sandy Almendarez, VP of Content

November 9, 2021

Formulating for children’s palates can be difficult on its own. Factor in parents’ demands for natural options that are free from unhealthy ingredients, and also add nutrients such as vitamins, minerals, protein and fat that help kids grow to their fullest potential, and food and beverage brands have plenty of challenges and opportunity in this sector. This webinar will offer formulation tips and discussions on how to best achieve success among younger consumers.

This session will cover:

  • The current market and white spaces for children’s nutrition products, addressing how the pandemic has shifted children’s eating habits

  • Formulation techniques to get healthy nutrients to children in appealing and kid-friendly ways

  • Brand success stories and challenges as they produce healthy foods and beverages for children.

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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