Consumers, especially during times of unrest, desire the indulgence and nostalgia found in the bakery aisle. But they also increasingly seek out products and ingredients that can deliver that indulgence without the associated guilt. This magazine explores the latest ingredients and formulation breakthroughs, from sugar reduction to natural colors to better-for-you fortification, that finally allow consumers to have their cake and eat it too.

June 30, 2020

1 Min Read

Takeaways for Your Business:

  • Health-conscious consumers’ desire for indulgence opens the door for clean label bakery to shine.

  • Sales in the bakery aisle jumped an unprecedented 62.3% over the week ending March 15, 2020.

  • Brands are launching bakery items with added benefits like protein, superfoods and hidden veggies

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