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In celebration of beverages

Welcome to the dog days of summer and the kickoff of our July Healthy Beverage thematic month that explores opportunities and innovation in the beverage sector.

Judie Bizzozero

July 1, 2021

Globally, the nearly US$1.8 trillion beverage market’s cup is running over with innovative launches in both non-alcoholic and alcoholic sectors. Increased consumer interest in health and wellness and the desire for products made with natural ingredients is driving more brands to innovate in the better-for-you beverage space.

We at FoodBeverageInsider.com are diving deep into the beverage category this month to provide industry insight into growth categories, investigate novel clean ingredients and formulation strategies, examine product trends, address regulatory compliance, and toast successes. You will also find articles complementing our Healthy Beverages digital magazine that goes live on July 19. Click on the video above for a preview of what’s to come as well as a special preview of a Category Insights article on the craft spirits market. Cheers!

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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