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May 18, 2022

1 Min Read
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The beverage category is redefining its role in consumers' lives, finding new purposes and striving to meet higher bars for success. A new white paper from Cargill offers insight into consumers' mindset and priorities, highlighting strategies for bottling innovation.

Cargill researchers explore:

  • 3 top trends driving beverage growth

  • Which segments are effervescent, which are flat

  • New functional roles beyond hydration

  • 10 ingredients sparking consumer interest

Download our white paper: "Big Ideas in Beverage Formulation" to learn more:

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