Creating a new breed of beverages – white paper

The beverage industry is big business worldwide, with the global beverage market expected to reach US$1.9 trillion by 2021. From beverage technologies, to new fusions, functions and flavors, to personalized nutrition, the common denominator in the beverage category is that product formulators are breaking boundaries to provide consumers with more choices.

The soft drink category has been at the epicenter of changing consumption for nutrition and energy. This has prompted the beverage category to lead the way in product development trends like sugar reduction, sustainability, label-friendly ingredients, function and innovation. Now the alcoholic beverage sector is also getting in on the action. This report offers insights on where the overall beverage category is today—and what’s in store for the future.