Beverage basics and beyond – white paper

March 24, 2022

1 Min Read
Cargill WP Basic Beverages 1540x800.jpg

The beverage category has always pushed the envelope… but the emergence of an entire beverage culture has propelled these products to the forefront of the industry's most defining trends.

As consumers recognize the importance of staying well and getting more value from the products they consume, what will it take to differentiate your beverage? In our new white paper, "Beverage basics – and beyond," Cargill researchers explore:

  • 7 key functions consumers seek from beverages

  • New definitions for product quality and value

  • Growth in sugar-reduction claims

  • How sustainability issues will impact the industry

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