Beverage formulation opportunities for today’s rapidly changing market – SupplySide Intensive webinar

Surpassing hydration alone, recent shifts in attitudes about beverages and their consumption have ushered in a revolution in market opportunities. Although hydration is always important, consumers today want the products they drink to do a lot more. 

Insights from The Hartman Group, a research firm, illustrate this shift—6 in 10 consumers say beverages are important to their health and wellness, and 44% say they want a beverage to provide added benefits, like delivering energy or nutrients. This is especially common among Gen Z and Millennial consumers, key drivers of the popularity of beverages as an on-the-go meal solution or healthy snack, but older consumers are also boarding the functional beverage-bandwagon.

And beverages are big business. Ready-to-drink (RTD) and new packaged beverage formats continue to grow. According to Mordor Intelligence Beverages Market Report, the RTD beverages market is projected to grow at an annual growth rate of 6.13% through 2027.

For brands, this means booming opportunities for those who can innovate in this flourishing category. Join us to unlock the secrets to next-generation beverages. 

Takeaways 

Host:

Karen Raterman
Associate Director, Content Marketing, SupplySide

Speakers:

Carla Saunders
Senior Marketing Manager and North American Commercial Manager, Cargill

Throughout her 20-year marketing career, Carla has focused on building brands and leading teams for major multinational companies across multiple brands and categories. At Cargill, she draws on that experience to help customers identify trends and foster innovation in the beverage and alcohol space. Most recently, she played a pivotal role in the company’s stevia sweetener development and its application across food and beverage segments.

Danielle Citrolo
VP of Scientific and Regulatory Affairs, Kyowa Hakko USA

Dr. Citrolo is a registered pharmacist, and she provides scientific and regulatory support to Kyowa's customers in the U.S., Canada, and Latin America. She holds degrees in biochemistry and chemistry from North Carolina State University and a Doctor of Pharmacy from Albany College of Pharmacy, NY.

Robert Verdi
VP, Business Development, Virginia DareSiddhi Thakkar
Director, Business Development, Virginia Dare

Philip Caputo
Marketing and Consumer Insights Manager, Virginia Dare

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