Modern beverages are much more than a way to quench thirst. Learn which functional benefits, values and formulation approaches are currently driving purchases.

March 27, 2024

1 Min Read
Drinking it all in: Formulating next-level beverages for function and fun

Any drink can quench thirst. Today’s discerning sippers are seeking multifunctional fluids that support well-being, enhance experiences, improve performance, align with social values and taste great. Download this white paper to uncap all this and more:

  • Value drivers influencing beverage purchases.

  • Top three functional benefits sought after by consumers.

  • A key strategy for appealing to a health-minded market.

Download the Cargill Insights Report, “Formulating Beverages for Function & Fun,” and gain valuable insights into the attributes consumers are looking for in their functional beverage purchases.

Read more about:

White papers
Subscribe and receive the latest insights on the healthy food and beverage industry.
Join 30,000+ members. Yes, it's completely free.

You May Also Like