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Beverage consumers are looking for more than hydration—or even attributes like clean label and reduced sugar. Functionality is now a must, with digestive health, immune support and the mind-body connection at the fore. In manufacturing healthy beverages, though, processing conditions and challenging ingredients can compromise organoleptic appeal. Formulators are bringing solutions around colors, flavors, sweeteners, mouthfeel, stabilizers and more. Download the digital magazine for all the details.

October 19, 2022

1 Min Read
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Takeaways for Your Business:

  • The vast majority of spirit-free beverage consumers (78%) also drink alcohol.

  • Consumers ranked sugar reduction as the No. 1 way to make beverages healthier.

  • Nootropics, vitamins, prebiotics, probiotics and postbiotics are among trending ingredients.

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