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July 16, 2020
KBI, the trade association committed to promoting and protecting commercial kombucha brewers around the world, released the industry's first Code of Practice, a food safety and quality standard for kombucha producers that creates transparency for consumers to make informed choices. The new guidelines aim to protect the integrity of the kombucha category while allowing for continued evolution and innovation.
The Code of Practice has been in development for five years, with the last three years devoted to incorporating feedback from stakeholders and KBI members. It was designed to not only unite the kombucha industry, but also to build consumer trust and understanding of the fermented brew—how it's brewed, the ingredients and unique characteristics and the different styles. The definitions and requirements defined in the Code of Practice will serve as guardrails for the industry and serves as the global unified standard.
“We are thrilled to officially launch the Code of Practice for the kombucha industry,” said Hannah Crum, co-founder and president of KBI. “This has been a longtime in the making, so to see it finally come to fruition is a key milestone in the life of our young industry. We continue to grow at a rapid pace with more new brands and products entering the category than ever before. The aim of the Code is to celebrate the diversity of the category, honoring the spirit of Kombucha’s ancient origins while also acknowledging that consumers have varied criteria in selecting brands.”
The Code is structured as a flexible framework that will be updated on a regular basis to reflect innovations and additional research. For producers and consumers alike, the Code provides a credible source of clarity and increases confidence that “what's on the label is what's in the bottle.”
The Code of Practice standardizes manufacturing practices across the industry by establishing key descriptors and differentiators of the brewing and fermentation process, as well as the finished product. Traditional kombucha tea, as stated within the Code of Practice, is defined as a beverage obtained from fermenting tea leaves, sugar and a Symbiotic Culture of Bacteria and Yeast (SCOBY); additional variations of kombucha can be produced from other acceptable plant materials, sweeteners such as raw honey and the like. In addition, the Code of Practice establishes standards for communicating key elements of the fermented beverage including sugar and alcohol content, added sweeteners, pasteurization, shelf-stable kombucha and more.
As part of the Code of Practice, KBI is developing a seal program, which will allow brewers to certify their kombucha as authentic. Built on the framework outlined in the Code of Practice, kombucha brewers will be able to apply for the seal to authenticate the style of kombucha they produce. The seal will provide transparency for consumers and instill trust in the products they are consuming.
Content Director, Informa Markets Health & Nutrition
Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.
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