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PepsiCo, Bang Energy sign North American distribution agreementPepsiCo, Bang Energy sign North American distribution agreement

PepsiCo and Vital Pharmaceuticals Inc., the manufacturer of Bang Energy drinks, on April 28 entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States.

Judie Bizzozero

April 30, 2020

1 Min Read
PepsiCo, Bang Energy sign North American distribution agreement

The strategic alliance is effective immediately and pairs the strength of PepsiCo’s vast distribution network with Bang, third-largest brand in the energy category. This is the second major energy drink transaction completed by PepsiCo in less than two months. On March 11, PepsiCo announed it would acquire Rockstar for $3.85 billion, further bolseting its footprint in the energy drinks category.

According to Kirk Tanner, CEO, PepsiCo Beverages North America, the alliance plays a central role in PepsiCo’s overall energy-beverage strategy and enables the company to significantly accelerate the distribution of Bang Energy to meet rising consumer demand.

The Bang Energy brand was introduced in 2012 and is carried in more than 200,000 outlets in the United States with products designed to provide functional benefits to the next generation of energy consumers. “Bang is committed to serving zero-calorie, highly effective innovation and exceeding our consumers' expectations. When it comes to the category, we have invented the future by reinventing the game,” said Bang Energy CEO Jack Owoc.

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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