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SupplySide West 2022: Healthy Beverage Formulation preview with James Tonkin – video

SupplySide West/Food ingredients North America provides ample education opportunities for our attendees. In 2022, one is about healthy beverage formulation, and it is led by the founder of Healthy Brand Builders, James "Jim" Tonkin. Food & Beverage Insider sat down with him to discuss the session.

Cassie Smith

October 25, 2022

SupplySide West/Food ingredients North America occurs at Mandalay Bay in Las Vegas Nov. 1-4. The enormous hotel is home not only to an expansive show floor with more than 1,000 exhibitor booths, but also to ballrooms where educational sessions will take place. One of these sessions is led by James S. Tonkin, founder/president emeritus of Healthy Brand Builders. The session is called Healthy Beverage Formulation, Innovation and Market Insights. It takes place 9 a.m.-noon Friday, Nov. 4 in South Pacific Ballroom F.

 

Tonkin called in from Maui. A retired beverage expert, he has helped more than 2,000 brands bring products to market over his 37-year career. He's been speaking at SupplySide West for 20 years and has put together an excellent session. It's designed for marketers, salespeople, R&D experts, c-suite executives and even interested PhDs.

"[The session is for] anyone who wants to know how to make a beverage taste good with all of today's crazy ingredients," explained Tonkin. "We'll get a global overiew of what's happening in the space. We'll get a crash-course lesson in formulation, so you know what ingredients work together and what might not. We'll learn how to make bad tasting ingredients taste great. We'll have three CPG brand owners, who will share how they've developed interesting products in the space, including a CBD, ready-to-drink product."

At the end of the session, the audience will be able to ask questions. 

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