Raise a glass: Innovation in healthy beverages – digital magazine
As consumers continue to seek fun, inventive, effective ways to manage their overall health, it is no longer enough for a beverage to simply hydrate. Responding to demand for drinks that do more, today’s better-for-you beverages hydrate, yes, but they’re increasingly positioning to also support digestion, mental clarity, immune health, protein gains and much more. This magazine examines what’s new in healthy beverages and how formulators are making it happen.
Takeaways for Your Business:
- More than half of consumers surveyed indicated a desire for soft drinks to be 100% natural.
- The global functional beverages market reached a value of $128 billion in 2019.
- The pandemic accelerated beverage trends surrounding immune health and well-being.
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