SupplySide Stage: Innovative beverage formulation - Complications and considerations

Beverage formulation that wins consumer loyalty takes a magical mix of art and science. Formulating for some of the hottest need-states that are resonating with consumers today involves understanding the product development implications that come with certain ingredients, packaging, and processing methods. Leading with ingredient innovation brings up considerations for how factors like a nascent supply chain, cost, and desired certifications or claims may affect your ability to incorporate the novel or fringe ingredients you want into a technically feasible and commercially viable product. In this session, you’ll hear from Imbibe’s Chief Commercial Officer, Andy Dratt, on top food and beverage formulation challenges and solutions brands are facing, innovation opportunities in trending categories, and how to make the most impact in the marketplace.