A vibrant alternative: Advances in natural color & flavor – digital magazine

As consumers increasingly shun synthetics, demand is growing for products colored and flavored through natural means. Numerous challenges face this market, from cost- and labor-intensive production methods to supply chain disruption and international regulations, but advances in natural food science are allowing product developers to meet the needs of their health-conscious consumers. Younger consumers especially are seeking exciting new flavors and vibrant colors that still appeal to ideas of holistic health.

May 24, 2022

1 Min Read

Takeaways for Your Business:

  • Over 75% of global consumers agree they want products without artificial flavors.

  • Synthesizing natural colors can be costly, labor-intensive and disrupted by supply chain issues.

  • Advances in food technology are creating new opportunities for naturally sourcing color and flavor.

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