Is your brand prepared to handle a COVID-19 crisis? – podcast
“Eventually you are going to face a disaster—the question is not if, it is when,” said Deb Gabor, CEO of Sol Marketing, a brand strategy consultancy, and author of “Irrational Loyalty: Building a Brand That Thrives in Turbulent Times.”
Businesses of all types are being negatively impacted by the Coronavirus outbreak, and food and beverage industry is not immune. Having a crisis management playbook at the ready is critical for brands to manage crisis and emerge stronger.
During this Food & Beverage Insider Podcast, Judie Bizzozero, editor in chief, and Deb Gabor, CEO of Sol Marketing, discuss the impact COVID-19 can have on a brand and steps brands must take to control the narrative. Key insights include:
The impact of COVID-19 on food and beverage brands, including its impact on the Corona beer brand, the third most popular beer in the United States.
Critical steps Corona’s parent company Constellation Brands took to address the facts (and rumors) and preserve the brand.
The importance of having a crisis management playbook in place and controlling the narrative.
Increased calls for transparency and trust in the supply chain.
Examples of brands that managed crisis well and emerged stronger.
Links and resources:
Got feedback? Email Judie at [email protected]