Let's elevate organic, together.

Organic agriculture benefits the planet, farmers and communities – webinar

Many consumers understand that growing foods without synthetic pesticides is better for the health of our planet, though the communities and people that benefit are often left out of the story. Ciranda works to change this by elevating the stories of those who grow our food, fostering transparency within the industry and boosting consumer awareness.

October 24, 2022

53 Min View

Date: Oct 24, 2022

Duration: 53 Min

Consumers are increasingly interested in sustainable items and want to purchase products that align with this idea. Many brands and farmers want to move in this direction but may not know where to start. Ciranda guides farmers through the transition to organic farming, helping them understand the long-term benefits to their land and communities. 

The USDA Organic certification offers opportunities for meaningful change in the agricultural system as the only food certification with federal oversight. While the benefits of organic farming are often well recognized, the stories of those stewarding the land are often forgotten, leading to a disconnected supply chain. By facilitating collaboration and offering localized support to farmers transitioning to organic farming, Ciranda elevates their stories and boosts the integrity of the organic certification. 

Register for this webinar to learn how organic agriculture can lift communities, build consumer trust and strengthen our collective ecosystem.


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Nancy Coulter-Parker
Content Marketing Strategist, New Hope Network



Joe Rouleau
Head of Sustainability, Ciranda

Joe Rouleau is Head of Sustainability at Ciranda, Inc., a premiere supplier of organic, non-GMO and fair-trade ingredients. For the past 17 years he has worked with the company’s customers and manufacturing partners to build subject matter expertise on organic and sustainable supply chains. He leads the environmental, social and governance (ESG) initiatives at Ciranda and serves as a key member of the employee sustainability committee. Joe is actively involved with the Organic Trade Association (OTA) and Marbleseed (formerly known as Midwest Organic & Sustainable Education Service (MOSES)), among others. He uses his passion for the good food movement to serve as board president of the grocery cooperative in his local community.

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