Sensational sweetness: Meeting market demand for reduced-sugar products – product development guide

New natural sweeteners and supplier expertise help overcome the challenges of creating healthier, tasty foods and beverages.

November 16, 2023

1 Min Read
Sensational sweetness Meeting market demand for reduced-sugar products

Consumers have become increasingly aware of the high price they pay when indulging in sweet-tasting foods and beverages. The connection between what they eat and drink and the high rates of obesity and type 2 diabetes in the U.S. are common knowledge. Packaged foods and beverages of all types, sweet or not, can contain lots of added sugars, and shoppers are checking out labels for this information and avoiding those products. They especially demand less sugar from functional foods and beverages. 

But they don’t want to give up taste, texture or consistency in their favorite products, either. Those attributes are seriously affected by the sweetening ingredients chosen by formulators and product developers—so how do they meet that challenge? Download this month’s product development guide and take away best practices for selecting and implementing alternative sweeteners that today’s clean-label-seeking consumers are asking for. 

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