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As plant-based dairy products gain mainstream appeal, consumers expect products to deliver taste, texture and strong nutrition.

September 11, 2023

1 Hr View
Taking root: What's next for plant-based dairy alternatives

Date: Oct 10, 2023

Duration: 1 Hr

The plant-based dairy alternative space has been one of the most dynamic categories for the last decade, growing from a small niche into a market segment with true mainstream appeal. This webinar examines trends and consumer attitudes fueling the category’s steady rise and explores where the next big opportunities lie. From nutrition gaps to emerging market segments, we’ll look at what’s working, what’s missing and where the white space lies in this rapidly evolving category.

Takeaways: 

  • Discover the trends driving innovation in the plant-based dairy alternative space 

  • Gain insights into consumer expectations for the next evolution of plant-based products  

  • Learn how Cargill’s ingredient portfolio can help brands deliver the textures, flavors, nutritional profiles and formats that resonate with today’s plant-based consumer

Host  

Karen Raterman 

Associate Director, Content Marketing, Informa Markets

Speaker 

Mark Fahlin

Business Development Leader, Cargill

Mark Fahlin is a Business Development Leader for Cargill and a frequent speaker at industry events. For over 20 years, he has supported innovation here in the U.S. and abroad, including a half-dozen international assignments that included stints in Asia, Europe and the United Kingdom. Mark is currently based at Cargill’s world headquarters in the Minneapolis area, where he leads the company’s efforts in marketing, dairy and dairy alternatives. Prior to joining Cargill, Mark worked for Royal DSM as the Global Marketing Lead for the company’s cultures, enzymes and probiotics line.  His previous experience includes roles in marketing and general management for General Mills and Häagen-Dazs.

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