What the bioactivist movement means for functional food and beverages – infographic

May 3, 2023

1 Min Read

Considered the next generation of health ingredients, bioactives are found in plants, fungi and microbes – and can help you reach health goals. A recent survey indicated that 27% of the U.S. population considers themselves bioactivists, but half aren’t satisfied with current solutions. These high-intent buyers are also willing to pay more for products with bioactives because they see them as a proactive way to support their health and wellness. 
Download this free infographic for insights into the bioactivist: what they want, what they believe, and how functional food, beverage and supplement brands can appeal to them.

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