Balchem partners with Ninja Life Hacks to develop functional products for kids

Balchem will develop concepts for nutritional food, beverage and dietary supplements promoting cognitive health, wellness and emotional well-being for kids.

Judie Bizzozero, Content Director

July 26, 2021

2 Min Read
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Balchem Corp. has partnered with the author of the children’s book series Ninja Life Hacks to secure strategic partners for branded food products that promote a healthy emotional and physical relationship with foods.

The partnership was brokered by The Brand Liaison as licensing agent for Ninja Life Hacks. Balchem will develop concepts for nutritional food, beverage and dietary supplements promoting cognitive health, wellness and emotional well-being through food that nourishes the mind and the body. Products will range from healthy foods and dietary supplements for cognitive health to ice cream.

The three primary areas where Balchem’s food technology will be utilized to bring the Ninja Life Hacks brand to life are Brain Power, Emotional Well-Being, and Immune Health & Nutrition. Balchem will work with their partners to bring these branded snacks to market. The Ninja Life Hacks characters assist in building avenues for conversation, with the goal of bringing emotional and physical health discussions to the kitchen, lunchroom and dinner table.

Ninja Life Hacks is dedicated to empowerment and offers children the skills to cultivate a growth mindset, develop confidence and grit, and promote emotional intelligence. In its full first year, the self-published book series has sold almost 1 million books and achieved a No. 1 Best Seller accreditation across nine categories. Mary Nhin is a mother of three young boys whose daily encounters with life emotions inspired her to create Ninja Life Hacks.

“A healthy relationship with food is key to children’s mental and emotional well-being,” Nhin said. “The combination of Balchem’s unique food technology and featured Ninja Life Hacks characters will help to foster this positive relationship.”

“Together we will take the science of nutrition and make it understandable for kids and their parents through the Ninja Life Hacks characters,” said Shitij Chabba, vice president, Minerals & Nutrients and Global Marketing, Balchem Human Nutrition & Health. “Our partners innovating in kid-focused products can leverage our collaboration and science-backed ingredients to create products that resonate with parents looking to nourish and delight their kids every day.”

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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