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Winning in Children's Product Development

Video-Winning in Children's Product Development

Learn formulation tips for achieving success among younger consumers.

Formulating for children’s palates can be difficult on its own. Factor in parents’ demands for natural options that are free from unhealthy ingredients, and also add nutrients such as vitamins, minerals, protein and fat that help kids grow to their fullest potential, and food and beverage brands have plenty of challenges and opportunity in this sector. This webinar will offer formulation tips and discussions on how to best achieve success among younger consumers.

This session will cover:

  • The current market and white spaces for children’s nutrition products, addressing how the pandemic has shifted children’s eating habits
  • Formulation techniques to get healthy nutrients to children in appealing and kid-friendly ways
  • Brand success stories and challenges as they produce healthy foods and beverages for children.
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