Rising consumer awareness of the long-term benefits of health and wellness is driving innovation and market opportunity in the functional beverage category, which is expected to reach US$208.13 billion by 2024, according to Research and Markets. This educational offering will cover the functional beverage market; opportunities in booming condition-specific categories, such as brain health and immunity; and formulating with and sourcing natural functional ingredients, such as botanicals, adaptogens, proteins and natural colors.
This webinar will cover:
- The current and future state of the global functional beverage market
- Factors driving product innovation and opportunities in five booming categories: brain health, immunity, gut health, weight management and heart health
- Considerations for formulating with functional ingredients, such as botanicals, adaptogens, proteins, natural colors, flavors and more, as well as discussion of supply chain in terms of pros and cons of outsourcing
- CPG roundtable focused on how they are navigating unprecedented turmoil caused by COVID-19 and how it’s affected future product development, acceleration or deceleration
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