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January 24, 2024
Delicious and better-for-you dairy offerings have flooded the market in recent years, propelled into existence by innovative ingredients and formulation advancements. And if you think consumers only desire plant-based and other alternative dairy products, think again. While they’re more eager to try alt-dairy products than ever before, consumers are also increasingly selecting animal-based dairy foods and beverages that are natural, clean label, nutrient dense and sustainably produced.
Many of the product traits consumers seek — nutrition, health benefits, environmental consciousness — can be found in both the traditional and alternative dairy categories. Formulators trying to meet the demands of today’s consumers must rely on trusted supplier partners who offer cutting-edge ingredients, produced sustainably, that deliver health benefits like digestive and immune health support.
In this product development guide, dig into consumer research showing where the biggest opportunities lie. Find out what flavors and functional attributes make product offerings irresistible and entice consumers to pay higher prices for these options.
Read more about:Product Development Guides
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