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A guide to the clean label revolution – infographic

A guide to the clean label revolution – infographic

Nearly 70 percent of consumers surveyed said reading labels impacts their shopping habits; brand holders can benefit from examining consumer perceptions and concerns around nutrition labels.

In the past, nutritional labels were the primary way food manufacturers communicated with consumers about the contents of their products. As information became more readily available via the internet, consumers began their own ingredient research, which led to increased pressure on companies to make products with more simple, natural ingredients. C+R Research used its extensive database on consumer perception of food labels in this infographic examining nutrition labels and their impact on various demographics.

 

 

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