Organic and sustainable: New benchmarks for product development – product development guide

Climate concerns and health motivate consumers to prioritize organic, sustainable products that offer transparency and verified standards.

December 7, 2023

1 Min Read
Organic and sustainable: New benchmarks for product development

Food production takes its toll on the planet, and the effect it has on our climate has not gone unnoticed by U.S. consumers. While they might not always make decisions based on the issue, momentum is growing for climate-friendly products, especially those that are also healthier or cheaper than their less sustainably made counterparts. Millennial and Gen Z shoppers are even more likely than Gen X and Baby Boomers to consider sustainability before buying. The younger demographics also trust sustainability certifications, claims and statements more than older consumers do.

But which sustainability attributes resonate the most? Certifications, label claims and product attributes are incredibly wide ranging. Fortunately, this month’s product development guide breaks down the market trends and delivers the intel on ingredients and packaging that are winning the hearts of sustainability-savvy consumers. Download it today!


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