Organic food sales in the United States hit a record high $39.7 billion in 2015, with produce and dairy leading the charge. And while, organic production methods disallow genetically modified organisms (GMOs), "non-GMO" is trending as the go-to label claim, with U.S. retail sales of non-GMO food and beverages estimated to reach $330 billion by 2019. This issue explores the disconnect among consumers about these different, yet complementary, certifications and terms.
Takeaways for Your Business
- Euromonitor data placed the global retail value of organic dairy at just over US$10 billion in 2016.
- Mintel reported 44 percent of new food products introduced between 2013 and 2016 claimed to be non-GMO.
- Identifying the right market niche and certification that resonates with target consumers is key to driving product success.
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