Packaging that Pleases People, the Planet and Profits

Learn how to choose the best packaging option for your natural product.

Sandy Almendarez, VP of Content

January 21, 2021

Despite living through a pandemic and a bad economy, many consumers prefer brands that prioritize sustainable and environmentally friendly business practices. Packaging is a front-and-center, can-hold-in-your-hand reminder of how a brand’s operation affects the world. It’s clear from consumer surveys that sustainable packaging is in and single-use plastic is out.

This session will help brands choose the best packaging option for their natural product. We’ll cover:

  • Consumer desires for packaging options

  • Strategies to reduce the amount of packaging companies use

  • The challenges and opportunities with creating and using sustainable packaging

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

Subscribe and receive the latest insights on the healthy food and beverage industry.
Join 30,000+ members. Yes, it's completely free.

You May Also Like