SupplySide Education Series: Packaging in a digital world – webinarSupplySide Education Series: Packaging in a digital world – webinar

It’s well-acknowledged that packaging that stands out on a crowded shelf is an essential part of building and keeping a customer base. However, as the world continues to move to a computer screen to shop, the digital rendering of a product needs to work just as well. Our webinar will cover the digitalization of packaging, what online consumers look for on a package and how design theory works on a computer screen.

Learning objectives:

Host:

Heather Carter
Associate Editor, Food & Beverage Insider

Speakers:

Kirk Visola
Creative Director, Mind The Font

I am a major fan of comic books (hence the Batman mug) that loves to think inside the box.

Outside of being inundated with new movies every year (which is AMAZING to me), comics taught me how to view imagery, type, composition, hierarchy, color, and most importantly, work within a confined area like a box. And, as shown by comics, there are myriad options that can be done inside that box.

However, it wasn’t until my second year at the local JC that I enrolled in design classes and saw that career path was possible.

I went on to attend design classes at San Jose State University and never looked back.

Since then, my life has been spent creating compelling and innovative design solutions, independently and in the corporate environment. 

I love simple and clean design, great coffee, delicious cocktails, and taking long walks through my favorite video games. I am also a creator and a conceptor, passionate about any job I do.
 

Kristina Roth
Founder & CEO, Mixoloshe 

Derek Sims
Director of Sales, Fortis Solutions Group

Derek has been immersed in print packaging for over 30 years working across the CPG spectrum with a focus on helping brands grow. He loves the collaboration of marketing, manufacturing, technology and sustainability all coming together to create a package that makes an impact. Derek is the Director of Sales – National Accounts Team at Fortis Solutions Group. Fortis Solutions Group is a print packaging provider with 20 locations focusing on pressure-sensitive labels, flexible packaging, shrink sleeves, cartons and applicators.

When he’s not talking about packaging you can find him in Salt Lake City with his wife, two daughters and a snowboard attached to his feet.

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