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New survey reveals consumers' openness and values about ultra-processed foods – infographic

Ayana Bio surveyed consumers about ultra-processed food (UPF), offering insight into their willingness to consume it and the variables influencing their purchasing decisions. Results show consumers are open to incorporating healthier UPF in their diets and would pay more for such options.

January 24, 2024

1 Min Read
New survey reveals consumers' openness and values about ultra-processed foods

Ayana Bio conducted the Ultra-Processed Food Pulse survey, offering insight into consumers’ willingness to consume ultra-processed foods (UPF) and the variables influencing their purchasing decisions. The survey reveals a large segment of U.S. adults are open to incorporating healthier UPF in their diets and would pay more for such options, prioritizing taste, ingredient quality and convenience. The report features insights from 2,000 U.S. consumers aged 18 and older.

Download the infographic to learn more about the survey findings, and how Ayana Bio’s plant cell cultivation technology can help produce affordable, nutrient-dense ingredient additives for processed foods. By growing plant material directly from cells and optimizing for important characteristics like high bioactive content, stability and purity, these plant cell ingredients can boost nutritional content and incorporate health benefits with full traceability and a neutral taste and color.

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