Exploring the evolving consumer attitudes about immunity support – white paperExploring the evolving consumer attitudes about immunity support – white paper
September 13, 2023
Sponsored by Kyowa Hakko
According to a recent Kyowa Hakko survey of U.S. supplement shoppers, immunity support is top-of-mind for consumer health and wellness. The majority of consumers are interested in daily regimens for both long-term immune support and gut health.
This white paper dives into the minds of today’s shoppers to discover:
General attitude toward immune support.
The motivations behind taking dietary supplements.
Product attributes that affect those motivations.
Awareness and perception of prebiotics, probiotics, and postbiotics.
Opportunities that exist for new immunity products.
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