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September 13, 2023

1 Min Read
Exploring the evolving consumer attitudes about immunity support

According to a recent Kyowa Hakko survey of U.S. supplement shoppers, immunity support is top-of-mind for consumer health and wellness. The majority of consumers are interested in daily regimens for both long-term immune support and gut health.

This white paper dives into the minds of today’s shoppers to discover:

  • General attitude toward immune support.

  • The motivations behind taking dietary supplements.

  • Product attributes that affect those motivations.

  • Awareness and perception of prebiotics, probiotics, and postbiotics.

  • Opportunities that exist for new immunity products.

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