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Succeeding in a changing functional foods market – white paper

Succeeding in a changing functional foods market – white paper
Learn how to navigate the world of functional foods providing health and wellness benefits through probiotics in a market with greater demand than ever before.

In a rapidly changing world, consumers continue to expect functional food brands to be open and honest about the benefits they provide. In fact, transparency has been touted as the “clear winner” in a 2021 list of the top ten global food trends. In complex markets, transparency, along with an understanding of trends and consumer demands, can help products succeed.

Download this white paper to learn how to navigate the functional food market. 

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