Protein battleground: Sustainability & demand fuel advancement – digital magazine
Protein is not only an essential nutrient, it’s a popular ingredient across demographics. But not all protein sources are created equal (and thanks to technology, many are “created”). Beyond palatability, texture and mouthfeel, functionality is a key challenge. Plant-based proteins are popular—even among consumers who use animal proteins—with sources ranging soy, pea, nut, whey, rice/grain and more. Lab-grown meat, fermentation and cell-based protein production are emerging, but still hampered by cost, acceptance and supply.
Takeaways for Your Business:
- 77% of American adults reported consuming high-protein foods in the past 12 months.
- Plant-based protein often carries a health halo and perception of increased sustainability.
- Boosted protein foods include cereal, snacks, bars, frozen desserts, breads, dairy and more.
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