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Formulating strategies for healthy snacks – digital magazine

Formulating strategies for healthy snacks – digital magazine
The global market for snacks will reach US$33 billion by 2025, driven mainly by consumers who want a healthy grab-and-go option for a snack or meal replacement. Cutting-edge ingredients that provide a healthy halo such as protein sources, natural sweeteners, nuts, seeds, fruits and healthy fats, coupled with improving formulation technologies, will continue to broaden what is already a diverse and growing array of healthy snack categories.

Takeaways for Your Business:

  • Americans consumed 386 billion snacks in the last year alone, with 95% snacking at least once per day.
  • As snacks become a more focal point of diets, consumers seek health-forward and convenient products.
  • Highlighting sustainability via storytelling can differentiate a brand within this growing market.

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