Director of branding and communication, FrieslandCampina Ingredients
Els Zeeuwen leads the global communications function at FrieslandCampina Ingredients and previously worked on the company’s organisational transformation, including strategy, rebranding and structure redesign. Zeeuwen strongly believes in the Power of We; collaboration where everyone can bring their best self to work leads to better results. She is happiest when combining strategic insights, vision and strong executional power for good causes and spearheads various sustainability initiatives at FrieslandCampina Ingredients. Zeeuwen is deeply passionate about all aspects of environmental and social sustainability. She is also chair of the board at a charitable foundation offering 24/7 shelter and personal care for undocumented women in Amsterdam.